A new member of Kaunas Zalgiris – an artificial intelligence chatbot Zalgirietis

Case Study: How Masters of Calm festival adapted Messenger marketing and chatbot
Kind and interactive virtual assistant Hussar

Success story

Together with ChatMarketing, Zalgiris presents a new team member - an AI robot Zalgirietis! Zalgiris fans will be able to interact with him both on Zalgiris' Facebook page and the Zalgiris.lt website!


About BC Zalgiris

Everyday many fans visit the most titled Lithuanian basketball club social media accounts and website. Today's COVID situation raises a number of questions for fans before every match. High customer traffic required intelligent automation solutions.

parallax background



Automate AFQ and help users find the information they need faster at any time of the day


NLP chatbot

Objectives of virtual assistant

From now on, information about Kaunas "Žalgiris" basketball club and answers to various questions will be available even faster and more conveniently. A virtual assistant with a unique character will instantly provide answers to questions regarding tickets, match schedules, results, team composition and many other, thus facilitating communication between the club and fans.

parallax background

Virtual assistant functionality

This NLP chatbot dynamically provides updated statistics, information about upcoming and past matches and other news. The assistant is able to talk on various topics and enjoys being interviewed. Žalgirinis has his favorite color, knows a lot of chants and knows interesting facts about Žalgiris basketball club and its history. The Virtual Assistant is constantly being improved and supplemented with new smart features that not only help answer user questions, but also create an increasingly natural conversation by establishing and maintaining connection with passionate fans.

“One of our values ​​is leadership. Not only on the basketball court, but also outside it. The idea of ​​taming artificial intelligence turned out to be very interesting to us. We hope our fans enjoy it too. The virtual assistant will immediately answer the questions, and if he sometimes does not know the answer, we always have the opportunity to take over the conversation and help the fans."

Akvilė Dagilytė
BC "Žalgiris" Communication Manager

"We are very happy that Žalgirietis is finally accessible to everyone. We spent months on this project and started initiating it two years ago. ChatMarketing, together with Žalgiris 'communication and ticket sales departments, will further improve Žalgirietis' assistant and teach him to answer even more fan questions. We believe that the example of Žalgiris virtual assistant will set the standards of customer service and next-generation communication not only in Lithuania, but also abroad. It is a pleasure and recognition for us to work with one of the best sports marketing teams in the world.”

Paulius Alionis
CEO of ChatMarketing

Free Consultation

Only within 15 minutes we will:

Scaling Your Business Towards Growth!

nemokama konsultacija messengeryje

Free consultation

I agree that my data will be handled to process this request.