Privacy policy

1. General Information

This Privacy Policy explains how UAB ChatMarketing (the Company) processes personal data in accordance with Regulation (EU) 2016/679 (General Data Protection Regulation – GDPR).

The Company acts:

  • as a data controller in relation to the operation and administration of its website;
  • as a data processor when processing personal data on behalf of its clients.

2. Data Controller Details

UAB ChatMarketing

Company registration number: 305218931

Address: Šiaurės pr. 17-1, LT-49194 Kaunas, Lithuania

Email: info@chatmarketing.lt

3. Purposes and Legal Basis for Processing

3.1. Website analytics

Processed data: IP address, browser information, usage statistics.

Tools used: Google Analytics.

Legal basis: consent (GDPR Art. 6(1)(a)) or legitimate interest, where applicable.

3.2. Marketing and communication

Processed data: IP address, browsing behavior, interaction with advertisements.

Tools used: Meta (Facebook) Pixel.

Legal basis: consent (GDPR Art. 6(1)(a)).

3.3. Contact form inquiries

Processed data: name, email address, message content.

Legal basis: consent (GDPR Art. 6(1)(a)) or pre-contractual steps (GDPR Art. 6(1)(b)).

4. Data Recipients and Processors

Personal data may be disclosed to:

  • IT and hosting service providers;
  • analytics and marketing platform providers (Google, Meta);
  • other processors strictly as necessary for service provision.

All processors are engaged under data processing agreements.

5. International Data Transfers

Personal data may be transferred outside the European Economic Area (e.g., to the United States) when using Google or Meta services. Such transfers are carried out in accordance with GDPR Chapter V and appropriate safeguards (e.g., Standard Contractual Clauses).

6. Data Security

The Company applies appropriate technical and organizational measures to protect personal data against unauthorized access, loss, alteration, or disclosure.

7. Data Retention

Personal data is retained only for as long as necessary to fulfill the stated purposes or legal obligations.

8. Data Subject Rights

Data subjects have the right to:

  • access their personal data;
  • request rectification or erasure;
  • restrict or object to processing;
  • withdraw consent at any time;
  • lodge a complaint with a supervisory authority.

When acting as a data processor, the Company assists the relevant data controller in responding to data subject requests.

9. Changes to this Privacy Policy

This Privacy Policy may be updated to reflect legal, technical, or operational changes.